The science of sugar is becoming increasingly relevant in the 21st century.
But some companies are still refusing to use it.
The industry-supported American Beverage Association has recommended that the sugar-sweetened beverage be included in everything from food to toiletries to baby formula.
In response, some manufacturers are now pushing back.
They say they want to use natural ingredients to replace the artificial ingredients that have been added to the market, including sugars from palm oil, which are now widely used in food and cosmetics.
Read more about sugar in our news release.
But what if a sugar-based ingredient is already widely used?
In an attempt to fight the trend, companies are now testing products that are free of sugar, using natural flavors, or simply using a non-sugar substitute.
And they’re doing so in a variety of ways.
Some are using new technology, like the new, smaller version of the sugar cones that are popular in Asia and Africa.
Others are simply switching to a sugar substitute that has not been available in the U.S.
In one new product, called Sugarsweet, consumers can add a small amount of sugar to their favorite sugar-laced dessert, or even add a tablespoon or so of the fruit’s juice to a cup of coffee or tea.
It’s a way to try new ingredients without worrying about adding too much sugar to the product.
Sugarsweet’s makers, called Sugar Cane & Tea, are using technology to create a sugar syrup that tastes just like a regular sugar-filled cone, but without the added sweetener.
The new product is called Sugar-Free, and is the brainchild of former Boston Globe writer and former executive editor of the magazine, David DeMarco.
“We want to take a big leap forward in terms of the science and technology that is used in the food industry,” said DeMarco, who is now the CEO of Sugar Cone & Tea.
“This technology is very easy to understand and is very low in sugar and is available in a wide variety of products.
I can imagine a world where this technology could be used in many more products.”
What can you do to protect your food supply from the rise of sugar?
Follow our food-safety tips to protect yourself.
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